ESPN has launched a new iteration of its public website. This is not an April fool's joke. They did a great job in reaching every device and platform. It's not astounding that 61% of their user base originates from a mobile or tabular device. Key improvements include greater personalization capabilities, better up-to-the-minute social integration, and increased focus on video and media. I like the new cleaner, sleek, responsive design. Great job by the designers.